SUSTAINABILITY
JIB’s ESG Management and Sustainable Production
Japan International Broadcasting Inc. (JIB) is dedicated to bringing the essence of Japan to all parts of the globe. We strive to continue improving the distribution networks of NHK, and producing worthwhile international content through NHK, other organizations,and our own resources.
We recognize that our development as a business requires a greater commitment to the global issue of sustainability. For this reason, JIB adheres to ESG-driven management, promoting environmental (E),social (S), and governance (G) values along with sustainable production (SP). As a member of the NHK Group, we aim to be regarded as a trusted media organization that contributes to a sustainable society.
JIB’s ESG Strategic Approach
JIB will promote ESG with a long-term perspective in order to realize a sustainable society.
Realization of a sustainable society through JIB’s international content creation & business development
JIB has committed itself to promoting ESG in its 2024-2026 Management Plan. After closely reviewing our corporate mission as well as issues facing Japan and Sustainable Development Goals adopted by the United Nations, we have identified the following six matters as prime ESG issues.
| Category | ESG Issues | Priority Initiatives |
|---|---|---|
| Environmental | Reducing Environmental Impact | Enhancing the environmental awareness of each employee and continuously implementing the PDCA* cycle to achieve carbon neutrality and a circular economy. *Plan-Do-Check-Act |
| Social | Respecting Diversity | Creating a work environment in which diverse employees can demonstrate their abilities by drawing on their individuality. |
| Human Resource Development |
Strengthening measures to develop “global human resources”, which are essential to our business. Providing opportunities to all employees to make use of their acquired knowledge and skills. | |
| Governance | Strengthening Corporate Governance |
Implementing compliance measures and enhancing our risk management framework. |
| Strengthening Relationships with Stakeholders |
Disclosing appropriate information and actively sharing information to earn the trust of stakeholders. | |
| Sustainable Production |
Producing ESG-related content/ Reducing Environmental Impact |
Continuing to produce and distribute content on themes such as "harmony with the environment" and "social coexistence," while also working to reduce the environmental impact of program production and to advance sustainability and diversity. Promoting partnerships with NHK, group companies, production companies, and sponsors to contribute to solving global issues. |
ESG Implementation Structure
An Executive Managing Director has been appointed to be in charge of ESG management. We also have set up an interdepartmental ESG Management Project Secretariat to consolidate basic policies and specific action plans.
Introduction of Green Power
In April 2025, we introduced Sumitomo Realty's green power plan at our headquarters. JIB will contribute to decarbonization efforts by using electricity with non-fossil fuel certificates.
Promotion of Women’s Participation
JIB strongly supports women's participation in society. We have received "three star" certification in the "Eruboshi" program, nearly the highest level. The Ministry of Health, Labour and Welfare makes the certification to recognize companies that demonstrate a commitment to women's advancement.
