COMPANY

Bringing Japan to the World

JIB, Japan International Broadcasting, was established in 2008 with the goal of enhancing the delivery of information from Japan to the world. Our shareholders include the NHK Group, private broadcasters, trading companies, IT firms , and financial organizations . They represent a diversity of interests from across the country, engaged in a united effort. With this broad-based support, we embrace new challenges.

JIB delivers NHK World JAPAN (English) and NHK World Premium (Japanese) to the world via satellite and the internet. We also produce original content ranging from short videos to long programs. Our team of 100 professionals works seamlessly, both domestically and internationally.

In the 17 years since JIB’s establishment, the global demand for Japan’s perspective has been growing. Last year, the country received approximately 37 million international visitors, exploring all parts of the archipelago. As inbound tourism increases, more people in Japan have become inspired to share their stories internationally.

We create content that caters to a panorama of interests, highlighting Japan's historical heritage, cultural richness, natural landscapes, cuisine, wisdom, commitment to sustainability, and innovative technology. We work with overseas businesses to broaden our network and gather viewer feedback. With our global relationships, we combine production, distribution, and marketing to meet international broadcasting needs.

Broadcasting in Japan began 100 years ago, and 80 years have passed since the end of World War II. NHK will continue contributing to the development of a healthy democracy in which people can live in peace and prosperity. As a member of the NHK Group, JIB aims to clearly and accurately convey the view from Japan’s vantage point. We pledge to communicate steadfastly yet flexibly in this rapidly changing world.

President and CEO